How-to

Step-by-step guides for one marketing task, start to finish.

How to Record a Talking-Head Video at Home

A step-by-step guide to recording a clear talking-head video with your phone: light, sound, framing, and a simple way to get through the take.

A step-by-step guide for founders and creators: pick one reader, one promise and one rhythm, then send a first issue people want to answer.

How to caption TikToks, Reels and Shorts so people actually read them: size, placement, line length, timing, highlighting and brand styling.