Tips
Content Marketing Metrics: Tips for Measuring What Matters
Which content marketing metrics a small team should track, how to connect posts to sign-ups, and a 20-minute weekly review that tells you what to make next.
The OpenCMO Blog
Think like a CMO. Ship like a founder.
Short, visual lessons on content, brand, video and selling, for founders and small teams who run their own marketing.
Playbooks
Product Launch Plan for Solo Founders: Before, During, After
A product launch plan a solo founder can run alone: warm up people who care, make launch day simple, and keep launching after the first spike fades.
How-to
How to Record a Talking-Head Video at Home
A step-by-step guide to recording a clear talking-head video with your phone: light, sound, framing, and a simple way to get through the take.
Marketing basics
Content Pillars: What They Are and How to Choose Yours
Content pillars are the three to five themes you publish about again and again. Learn how to pick yours from what your buyer needs and what you know best.
Tips
How to Write an X Thread People Read to the End
Practical tips for writing an X thread: a first post that earns the click, one idea per post, a clear shape, the right length and a strong last post.
Playbooks
How to Presell an Online Course Before You Build It
A two-week playbook to presell an online course: write an honest offer, invite the right people, and let real buyers tell you whether to build it.
How-to
How to Start a Newsletter People Actually Open
A step-by-step guide for founders and creators: pick one reader, one promise and one rhythm, then send a first issue people want to answer.
Marketing basics
Education Content Marketing: Teach Before You Sell
What education content marketing is, why teaching builds trust faster than promotion, and a simple weekly loop a small team can run.
Tips
Landing Page Headline Tips: Make the Right Visitor Say Yes
A landing page headline has one job: tell the right visitor what you do and who it is for. Practical tips and a quick test you can run today.
Marketing basics
Ideal Customer Profile: What It Is and How to Write One
An ideal customer profile is the one kind of buyer you serve best. Learn how to write yours from real customers in an afternoon, without a research budget.
How-to
Captions for Short Videos: A Guide to Readable Subtitles
How to caption TikToks, Reels and Shorts so people actually read them: size, placement, line length, timing, highlighting and brand styling.
Playbooks
Short-Form Video for Founders: A Distribution Habit
Why short vertical clips are the cheapest distribution channel a solo founder has, and a weekly routine that turns one long video into a week of posts.